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What is CupCycling™?

CupCycling™ by James Cropper is the world’s first recycling process dedicated to upcycling take-away cups. We save them from landfill and incineration, and turn them into beautiful papers.

CupCycling™ is all about collaboration. Working with supply chain partners and brands who care about the environment, we’re set to drastically reduce the 2.5 billion take-away cups estimated to be thrown away in the UK each year.

Let’s work together towards a world that’s less wasteful, more beautiful.

How it works

Thanks to our collaboration with waste management partners we can accept cups from coffee outlets, cafés or retailers.

Why James Cropper CupCycling™

Our plant has the capacity to recycle 500 million paper cups each year. With CupCycling, we’re enabling brands to work with us to become part of a movement that has the potential to revolutionise paper cup recycling forever.

Tailor Made
Machine Chest
Coloured Papers
Paper Machine
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It's at the heart of everything we do - from sourcing raw materials, to investment in renewable energy and world-leading recycling innovation.

Latest News


Published on 19th March 2019 in News

77% of brands could disappear and consumers wouldn’t notice, according to research carried out by Vivendi Brand Marketing and the Havas Group. This, they say, is down to the lack of meaningful brand c…

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Cupcycling 2019 028

Published on 14th February 2019 in Partnerships

The impact of Blue Planet II has stirred the nation’s conscience and has made packaging and recycling front page news. One of the biggest challenges is how to recycle packaging and containers thrown a…

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Make an enquiry

If you’d like to discuss a project or have a paper related query, please provide some details so that our sales team can help you. Alternatively, speak to us by calling or emailing on:

Tel : +44 (0) 1539 722002

For press enquiries, please contact:

Tel: +44 (0) 1539 722002

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